What is a vector file?

Vector files displays an image using mathematical formulas. Raster files use pixels. For clean logo design, you want vector files!

Helen Rankin avatar
Written by Helen Rankin
Updated over a week ago

Typical vector files come in the file formats listed below. If you are unsure if your logo is a vector file, no worries your SwagUp Rep will let you know. Items can not be produced without it, since vector files allow us to print your logo without pixelating your logo.

If you are unable to get a vector file logo, our SwagUp team can vectorize your logo for you. Keep in mind it may not look 100% like your logo since we are replicating a design we didn't create.

Typical vector files:

  • .ai — (Adobe Illustrator) This commonly used and popular file type is created in Adobe Illustrator to work with logos, illustrations, and more

  • .eps — (Encapsulated PostScript) An EPS file that also works with graphics and text vectors. They can be reopened and edited, but they don’t support transparency as more modern file types like .ai files do

  • .pdf — (Portable Document Format) Originally intended for exchanging documents over different platforms, a pdf file retains some editing capability of vectors and is often used with Adobe Acrobat. Note that raster images can also be saved as a PDF. If you can zoom in very close without pixelation, it should be a vector file; if it pixelates, you have a raster file.

  • .svg — (Scalable Vector Graphic) Based on the markup language XML, this file type is web-friendly as it can be indexed, searched, and scripted. SVG files are ideal for ensuring a crispy quality to logos, icons, and other visual elements of your brand’s online presence.

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